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That’s exactly what they now have—and they feed a portion of Montreal, the second-biggest city in Canada, with it. The company was started by Mohamed Hage, who had observed rooftop gardens in Lebanon. Also involved in the founding were Lauren Rathmell, Kurt Lynn, and Yahya Badran.
We also launched home delivery by electric car, and the company became cash-flow positive. "We are now able to feed almost two percent of Montreal with our greenhouses and our partner farms," said Sorret. Enough vegetables are harvested each week to feed 20,000 families, with baskets tailored for each at a base price of Can$30. The first, built in 2011 at a cost of more than Can$2 million (US$1.5 million), broke new ground.
Everything You Didn't Know About Lufa Farms, Montreal's Popular Grocery Service
Together, they're leading Lufa Farms to continued growth in and beyond Montreal through a shared belief that technology, efficiency, and sustainability can provide true solutions to global problems. This news release contains "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995 and "forward-looking information" within the meaning of applicable Canadian securities legislation. Neither the TSX Venture Exchange nor its Regulation Services Provider accepts responsibility for the adequacy or accuracy of this release. The statements made in this press release may contain certain forward-looking statements that involve a number of risks and uncertainties.
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DESERT MOUNTAIN ENERGY RECEIVES DELIVERY OF MAJOR COMPONENTS OF McCAULEY HELIUM PROCESSING FACILITY
We developed a community of hundreds of neighbourhood pick-up points to get food from our rooftops and partners to Lufavores as directly as possible. Have your basket delivered to your neighbourhood pick-up point, or get it delivered to your home by electric car. Desert Mountain Energy Corp. is a publicly traded resource company primarily focused on exploration, development and production of helium, hydrogen and noble gases.
On the ground floor of the new greenhouse, a huge distribution center brings together nearly 2,000 grocery products for offer to "Lufavores," including restaurants. At Lufa, about 100 varieties of vegetables and herbs are grown year-round in hydroponic containers lined with coconut coir and fed liquid nutrients, including lettuce, cucumbers, zucchini, bok choy, celery and sprouts. “You know, every time we talk to someone about it, we feel like it’s the ’80s, and we’re holding a big solar panel trying to convince the room that this is the future,” Hage says.
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The Company is primarily looking for elements deemed critical to the renewable energy and high technology industries. Agritecture is an advisory services and technology firm focused on climate-smart agriculture, particularly urban and controlled environment agriculture. "What's a little crazy," he recalls, is that none of the founders "had grown a tomato in their life" before opening the business. It is currently working on the electrification of its fleet of delivery trucks and is in the process of exporting its model "to different cities around the world," starting with Canada and the United States, Sorret said. Lufa "more than doubled" its sales during the new coronavirus pandemic, a jump attributable "to contactless delivery from our online site," says Sorret. Fully automated, the new greenhouse also has a water system that collects and reuses rainwater, resulting in savings of "up to 90 percent" compared to a traditional farm.
The rooftop commercial operation doubled its production capacity with this new build. The company has a philanthropic side, too — their Direct Giving program involves partnerships with seven local food banks and shelters. Lufa Farms provides these organizations with fresh food and Lufavores provide the funding.
Allowing customers to take the boxes home was counterproductive, but carrying a bunch of vegetables by hand isn't exactly easy, so Lufa Farms began supplying sturdy, flat-bottomed tote bags to help in the process. These partnerships are between Lufa Farms and local farmers, who supply additional produce to keep up with demand and broaden the selection for Lufavores. We’re always ready to share our story with journalists across the globe. If you’re a member of the media and would like more information, you can get in touch with our press team by sending an email to pr@lufa.com.
The total number of weekly baskets exceeded 10,000 and the company had to double its workforce to keep up. It was also the year that Lufa Farms' eco home delivery by electric car was launched and the company became cash-flow positive. The trailblazing company opened the world's largest commercial rooftop greenhouse in Montreal last year after breaking ground on the world's first such greenhouse in Ahuntsic in 2010.
The baskets were delivered steps from customers doors thanks to a network of neighbourhood pick-up points . Altogether, we’re building a healthier, more sustainable local food system. We seek out partners who share our values of transparency and sustainability and work closely with them for our online farmer’s market, the Marketplace, to offer locals a full selection of products.
The greenhouse measures 163,800 square feet—or the equivalent of three football fields—making it the world’s largest rooftop greenhouse. The company harvested their first rooftop vegetables and began delivering weekly baskets to their first cohort of clients, aptly named "Lufavores" (a contraction between 'Lufa' and 'locavore'). At that time, the company grew only 40 varieties of vegetables and delivered to about 200 customers without the option to customize the order.
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